Nooci’s identity subverts expectations of traditional Chinese medicine
The brand enlisted the help of creative agency Smakk to bridge the gap between today’s growing cohort of health supplements and the ancient form of alternative medicine
Brands & Creativity
In this special report we look at eight brands that are leading the way with creativity and design, and examine the trends that are important for brands right now
Inside the Beano brain
While it remains a hugely successful weekly children’s comic, via its insights consultancy and content studio, the Beano brand is now also a valuable bellwether on the tastes of Gen A
Gérard DuBois takes top prize at the 2022 V&A Illustration Awards
The jury commended the artist for his atmospheric portrayal of Cormac McCarthy’s The Road, naming him Illustrator of the Year
Trippy new Panda Bear and Sonic Boom video subverts well-worn MTV tropes
Psychedelic, innovative and utterly compelling, James Siewert’s 3D animation for the Spacemen 3 and Animal Collective founders’ Go On is a welcome addition to the ‘pinball music video’ canon
Peerspace
Source the perfect shoot location
Insights and advice to give your next campaign shoot the wow factor
What makes a brand collab work?
Brand collaborations can lead to fun, limited edition projects and fresh perspectives. But what makes (or breaks) a good collab?
How Habito is making mortgages less hellish
Since 2016, Habito has been on a mission to challenge the typical process of getting a mortgage. We explore how the brand is creating a more enjoyable and entertaining experience for homebuyers
Anthony Burrill shares his creative inspirations in new online archive
The graphic designer and letterpress artist’s online archive draws on his extensive collection of print, graphic design, typography and other ephemera
Rick and Morty star in new adidas ad
The spot sees Morty become a football star with the help of Mo Salah, Vivianne Miedema and a pair of adidas X Speedportal boots
Peter Saville has redrawn the Aston Martin wings
The car manufacturer has updated its branding, adapting the 95-year-old wing logo with what Saville describes as “subtle but necessary enhancements”
Collina Strada: Reimagining fashion
Collina Strada is offering a new vision of what a fashion brand can be. Here, founder Hillary Taymour and co-creative director Charlie Engman talk about community, sustainability, and making ‘good trouble’
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing