Epic Games: The dreamers of the dreams
Want to know what works in the metaverse? Then look to Epic Games’ Fortnite, which is no longer just a game but an entertainment platform that also hosts music, art, and impressive brand experiences
A visual snapshot of a century of teenage kicks
New exhibition Grown Up In Britain: 100 Years of Teenage Kicks celebrates the parties, haircuts, boredom and everyday life of British teens since the 1920s
An oral history of Percy Pig
As M&S’ famous character turns 30, we speak to his original creators and the brand team about how he went from a humble sweet to a cultural institution
BK goes minimal for its flame grill-focused ad campaign
BBH has launched a set of stripy new press and outdoor ads, which take aim at Burger King’s biggest competitors
The rise and rise of women’s football
Fresh from working on Nike’s new spot to mark the Euros this month, Wieden + Kennedy London’s Ankita Tobit talks to us about how the narrative around the women’s game has moved on in the last few years and where opportunities lie for brands
Latest Bodyform ad addresses period-related insomnia
Shot by Kim Gehrig, AMV BBDO’s new ad features thermal imaging to show how periods can disrupt sleep
Five artists tell the fascinating story of how Notre-Dame was saved
The huge restoration project undertaken by researchers, artisans and craftspeople is celebrated in an illustrated hoarding, located outside the Paris cathedral’s construction site
ManyPets launches cute campaign that emphasises the health benefits of pets
Created by Uncommon, the campaign uses strong photography and simple copy to highlight how pets help us both physically and mentally
Indigenous visual culture guides the signage of this Canadian housing project
Design firm hcma collaborated with artist Shawna Kiesman to create a set of decolonised pictograms for British Columbia’s Wii Gyemsiga Siwilaawksat student housing centre
Sri Lanka: For love nor money
What role does creativity play when money simply ceases to exist? Sri Lanka’s economic crisis has led to a decimation of essential services, with starvation on the horizon. Here, Ravi Amaratunga Hitchcock explores how the local creative community are reacting
How to document hardship
Images of people facing suffering and financial hardship have often stumbled into ‘poverty porn’ and objectification. Is there a right way for an imagemaker to navigate this kind of work?
The Brands Issue of Creative Review is out now!
The latest issue of CR is devoted to great creative brands. We’ve profiled eight brands that have had a particular impact over the last year, and look at what brands should be thinking about today to make a mark
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing