The specialist studios tackling sustainable goals
We talk to two dedicated studios directly addressing sustainability about why they were set up and whether competitiveness is counterintuitive in this space
Felix Richter on his journey through adland
Droga5 New York’s former CCO discusses moving both agencies and countries for his new role at Mother London, and the lessons he’s learned along the way
Penguin announces the winners of its 2022 Cover Design Awards
Previously known as the Student Design Award, the competition now invites anyone who is interested in becoming a designer the chance to reimagine the covers of famous books
Why social media loves chaos
Last month, a climate activist attacked the Mona Lisa with cake. The vandalism, which went viral, doesn’t tell us much about climate change, but it says a lot about the enduring appeal of chaos
Setting up a creative agency? Here’s some money advice
From upfront costs to whether it’s worth shelling out for a studio space, we chat to creative studios about the financial side of setting up shop
America’s least favourite fish gets a rebrand
The invasive Asian carp has been renamed the Copi, as Span Studio mounts a rebranding campaign to get people eating the fish – which is overrunning waterways in America’s Midwest
JeeYoung Lee on building fantasy origami worlds
The South Korean artist and designer is bringing her aesthetically pleasing installations to London’s Now Gallery in a new commission called Maiden Voyage
The Big Issue launches rebrand by JKR
Known for its eponymous magazine, the organisation has revealed a new vision and design language that brings its sub-brands together under Big Issue Group
There’s Easter eggs aplenty in Sony’s new PlayStation Plus ad
adam&eveDDB created the film, which celebrates Sony’s subscription service by incorporating props and characters from across the video game world
How can brands weather inflation?
Siegel+Gale strategy director Patrick Kampff shares his ‘four A’ guide to getting through inflation – and discusses why empathy and emotion is critical for brands to survive the economic crisis
Ryan Reynolds on how to make advertising fun
Speaking at the Cannes Lions Festival of Creativity last week, actor and marketer Ryan Reynolds shared his thoughts on humour, responding to culture, and managing anxiety; and also introduced his new talent initiative, Creative Ladder
How can we get better at talking about money?
When it comes to money in the creative industries, a culture of silence perpetuates pay gaps and leaves many shortchanged. We look at how creatives can navigate discussions and why a shift must come from the top down
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing