The marketing world is always evolving with new ways for brands to differentiate themselves. The importance of brands being proactive online is vital – but what can brands do offline to help their company stand out?
With its irreverent illustrated characters and laidback personality, coffee products brand Minor Figures is offering a fresh take on the often divisive plant-based market. Co-founder Stuart Forsyth talks to us about challenging the challenger brand narrative
The comic book artist has created 142 new artworks for a limited edition version of the pioneering work of fiction
The Bay Area charter service has a new look designed by Mucho, which plays on fishing iconography and the height of its founder, former basketball player Christian Cavanaugh
Created for the Norway market, Ikea’s new campaign aims to help parents-to-be come up with baby names via a website with over 800 suggestions
McCann London discusses how it made one of the most recognisable — and polarising — pieces of sonic branding around today
The Ukrainian photographer’s new book brings together images of the “enchanted” city and its people between 2015 and 2019
The four-minute-long mini documentary sees the tennis star talk about the enormous highs she’s experienced and what might come next
We speak to the team behind Starface about how it is using creativity, collaborations and a killer TikTok strategy to become the skincare brand of choice for Gen Z
Jeremy Jeffs has spent years capturing a huge variety of protests, and he believes photographers are critical to documenting the changing state of democracy and holding power to account
The New York-based artist has transitioned from a career in advertising to illustration, creating weird and wonderful imagery that layers type and collage in a palette of eye-burningly bright hues
Next week marks the first Cannes Lions Festival of Creativity since 2019. Our ad correspondent, Ben Kay, ponders what might be different this time around
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing