Netflix’s signature opening 'Tudum' sound, remixed for its tenth birthday in Brazil, by AKQA

How CEOs make an agency creative

We chat to CEOs Chris Kay at Saatchi & Saatchi and Ajaz Ahmed at AKQA about what it means to drive forward creativity at top agencies — and how they balance that with the ‘business’ side  

Ustwo

Why Ustwo became employee owned

We speak to the studio’s CEO, Carsten Wierwille, about its journey from being founder-run to becoming an Employee Ownership Trust, and how it hopes to inspire other creative businesses to do the same

Top Gun Maverick Image

The creative potential of 3D billboards

The humble billboard is evolving as creative uses of 3D imagery are being used to sell everything from movies to video games to sneakers. Here, Alex Wilson, ECD at brand experience agency Amplify, examines what they offer for brands