Why the creative industry needs Channel 4
With the UK Government planning to privatise the 40-year-old broadcaster, CR speaks to current and former C4 employees about what makes it special, and the unique role it’s played in pioneering creativity
New Lacoste campaign emphasises the brand’s ageless style
Via a series of print ads and commercials, Lacoste demonstrates how its clothes will make you look cool, whatever age you are
New ads for ‘healthier’ ice cream brand Halo Top send up self-care clichés
These surreal spots from creative agency Wolfgang and director Ulf Johansson offer a new perspective on ‘wellness’
What should the metaverse look like?
We look at how environments in the metaverse should be designed if they’re going to attract and maintain the interest of audiences – and who should get to design them
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers
Falmouth University
Why our future depends on creativity
In recent years, arts education has been underfunded and under-prioritised – but creativity is vital for our society’s survival
Why DAOs could be the future of brand values
The arrival of DAOs offers brands the chance to truly demonstrate their commitment to purpose and sustainability with full transparency. Lore Oxford from We Are Social examines their potential
Heineken campaign tackles gender bias in how people talk about football
The beer brand has released a spot highlighting women fans, along with a microsite combining stats for the men’s and women’s games
Pete Davidson stars in charming new H&M menswear campaign
The witty and quirky spots see Davidson showing off how clothing can elevate the most everyday of situations
Photographer Nancy Scherl explores the strange stigma surrounding dining alone
Shot over the last 35 years, Scherl’s images span various New York City eateries and reveal how sociological changes, such as the advent of smartphones and the Covid-19 pandemic, have changed the meaning of ‘alone’
Know me, know my spending power: The future of personalisation
While much talked about, creative and exciting uses of personalisation by brands are still fairly limited. Here we look at what technology might allow in the future
Yann Kebbi’s on-set illustrations of C’mon C’mon are a “drawn documentary”
Director Mike Mills commissioned the French artist to document the film’s behind-the-scenes action, with more than 100 artworks brought together in a companion art book
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing