Reimagining the future of travel
MM:NT Berlin Lab is a hotel brand in permanent beta mode. We speak to the creative team behind the experimental new venture about how it’s reflecting a broader shift towards conscious hospitality
What’s the value of custom type?
The idea of creating a bespoke typeface that’s personal to a brand is becoming increasingly appealing. We speak to Jelly about how custom typefaces have evolved and their power when used properly
Fomu’s branding eschews obvious references
Antwerp’s photography museum has launched a new identity that visualises its ambitions to challenge perspectives
Juan Brenner explores the culture surrounding a Mayan deity
The photographer’s new series, shot in his home country of Guatemala, examines the modern-day presence of San Simón
Calling all graduates – send us your work!
Our annual showcase of the best graduate talent is returning in 2024. Send us your work by July 15 for the chance to be featured by Creative Review
Robbie Lawrence explores the evolution of tradition
The photographer’s new publication and exhibition interrogate mythmaking through the lens of the Highland Games in Scotland and the US
Émilie Chen on the realities of freelance life
Since leaving her dream job at the National Theatre in 2018, the independent designer and art director has learned a huge amount about the importance of being resilient and seeking out community
Coppafeel shows why young people need to check their chests
The charity’s new campaign by adam&eveDDB uses an aging filter to visualise misconceptions around breast cancer only affecting older people
Aries and Umbro’s surreal take on the traditional football ad
Launched just in time for the Euros, the brands’ latest collaboration and accompanying campaign feels very much in keeping with Aries’ occult influenced aesthetic
Exposure: Sophia Wilson
From her beginnings as a lonely teen to appearing on reality TV and being celebrated by Forbes, the New York-based photographer is carving her own path through the industry
KFC wants us to believe again
The brand’s new two-stage campaign has involved mysterious teaser ads, a hypnotic launch spot, and the debut of a new typeface inspired by its Original Recipe Chicken
Artist Paolo Cirio on the real dangers of AI
The artist’s subversive new show at Foam in Amsterdam interrogates AI. He talks to us about how his “hacker ethics” determine who’s entitled to privacy in his work and why the current preoccupations around AI are misplaced
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music