The great gardening rebrand
A gang of upstart new gardening businesses are tapping into the world’s collective plant addiction, and design and branding is pivotal to their success
How to conduct the perfect brainstorm (with advice from Isaac Asimov)
Brainstorming has something of a bad name these days. But with a little bit of help from a classic essay by Isaac Asimov, Richard Holman offers some advice on how it can be done well
DesignBridge’s royal memorabilia is a far cry from your nan’s coronation plates
The studio’s Platinum Jubilee collection, created in partnership with Fortnum & Mason, breathes new life into the tired world of royal memorabilia
Studio DBD’s British Pop Archive branding points to the north west
The explosive compass symbol is a “simple yet iconic mark” for the newly launched archive, which will celebrate and preserve all aspects of UK popular culture
Greg Hoffman’s lessons from a creative life at Nike
Following his departure from Nike after almost three decades, the former CMO’s new book discusses what businesses large and small can learn from the brand’s innovative approach to creativity
The creatives making and illustrating their own radio shows
Jiro Bevis and Joseph Melhuish discuss how they landed their own radio shows, and what it takes to make the brilliant imagery that accompanies them
Channel 4 creates Smash Hits-based campaign for Derry Girls
The comedy show’s third and final series is heralded with a one-off edition of the pop mag and a 90s nostalgia-infused social campaign
How School injects humanity into digital spaces
The New York-based creative studio School aims to spark curiosity, joy and interaction in its designs. But none of it is frivolous, its founders explain
Tesco marks Ramadan with billboard campaign that comes to life at sunset
Running during the month of Ramadan in April, Tesco’s campaign highlights Iftar, the evening meal that signifies the end of the daily fast
Moniker rebrands crypto platform Coinbase
The rebrand included creating a custom font, Coinbase Sans, inspired by “forgotten blue collar” 20th century typefaces
What does net zero mean for the creative industry?
Coffee & TV’s first sustainability manager, Holly Arnold, discusses the challenges of decarbonising the business and the confusion around what net zero actually requires
Vivek Vadoliya’s book Mallakhamb is a study of movement and light
The photographer and director is releasing his debut photo book, which captures Mumbai’s teenagers practising the ancient art of mallakhamb
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing