Why pet food is having a design moment
In the past decade the pet food market has transformed: traditional kibble is out in the cold and a new breed of innovative, design-friendly brands represent our evolving relationship with our furry friends
Take away your takeaway, says new McDonald’s anti-littering campaign
The campaign by Nord DDB sees McDonald’s acknowledge its instantly recognisable packaging as being one of the biggest contributors to littering in cities
Greene King goes neon for its new craft beer range
Design Bridge has created a set of folklore-themed beer cans, using fluorescent colours and woodcut illustrations to reference some of the legends of England
The story behind Experimental Jetset’s Beatles T-shirt
It turns out that the hugely popular, now ubiquitous design is about a lot more than music: the concept is steeped in conceptual, theoretical ideas
Extra gum hopes to get its ‘ding’ back with global redesign
The chewing gum brand owned by Wrigley’s is aiming to move away from the cold world of dental hygiene towards a chummier image
When typefaces take on a life of their own
We talk to Jonathan Hill at type foundry Northern Block about the pleasant surprises – and uncomfortable associations – that arise when releasing a typeface into the world
How NASA’s Scientific Visualization Studio makes stories out of stats
Creating viral science graphics requires design, storytelling and a bit of careful rule-breaking. Mark SubbaRao, lead at NASA’s Scientific Visualization Studio, tells CR how they turn complex data into compelling visual narratives
Hip to be square: Ogilvy creates new identity for New York Philharmonic
Renaming it NY Phil, the identity references the orchestra’s home as “a rare square inside the grid that is New York City”
Big Issue I’m Here billboard campaign uses GPS to show vendors’ locations
Piloted in Westfield London, the campaign by agency Forever Beta aims to help Big Issue vendors reconnect with local communities after a difficult few years
Harry Ead on leaving – and going back to – DixonBaxi
While returning to a previous place of work can sometimes be viewed as a step backwards for career progression, creative director Harry Ead’s experience has been quite the opposite. Here, he tells us why
BBC Three’s Fiona Campbell on TV in the digital age
Speaking at the Festival of Marketing last week, the BBC Three controller revealed the story behind the channel’s return to TV, the thinking behind its branding, and the role of data in commissioning shows
Naughty but niche: inside Turbo Island
Dealing in daft gags and cult music fandom, the Bristol-based T-shirt and print platform has been making us chuckle for eight years now though still struggles with the concept of being a ‘brand’
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music