Why Evri rebrand needs a reason
Hermes recently rebranded as Evri. Here, Koto’s James Greenfield analyses its new look and asks whether rebrands are enough to change public perception of a struggling brand
Big Type celebrates the joy of supergraphics
Oversized typography gets its day in the sun thanks to Counter-Print’s new book, which examines what it is we love about really big letters
Nike celebrates Air Max Day with larger than life billboard campaign
We speak to Julie Igarashi, VP creative director at Nike Japan, about the creative tech behind the brand’s viral stunt, which marks one of the sneakerhead community’s favourite days of the year
The creative explosion of global type
CR explores why ‘non-Latin’ terminology with regards to type is offensive and outdated, and why Arabic, Indic and other world scripts are undergoing a design revolution
Hornbach’s hilarious new ad sees neglected trees and plants take to the road
Directing team Traktor gives gardening some rock ‘n’ roll swagger in the latest brilliant spot from the German DIY and gardening brand
The power of the icon
Designer Rob Bartlett, who has created icons for Spotify, Nokia, Nissan and more, talks about the need for more sustainable, inclusive symbols and the iconography ‘hangover’ plaguing brands
Japan’s Best Friend is a visual celebration of the country’s top dogs
Whether it’s robot pups, legendary akitas or foamy latte pooches, Japan really loves its dogs. A new book from Prestel celebrates the many ways designers, photographers and illustrators have paid tribute to the special relationship
Bask in Joy Yamusangie’s jazz-infused art
Joy Yamusangie’s exhibition at Now Gallery takes the shape of a dusky jazz club that’s been injected with the artist’s signature bold palette
Tits, Twitching and Tweeting
Every now and then a truly viral phenomenon comes along: here, Daniel Benneworth-Gray talks to advertising creative Stu Royall about how he turned a joke on Twitter into a book
Wolff Olins reveals identity for payroll service DailyPay
The sunny branding has been designed to reflect the idea that the company is “flipping the system” when it comes to accessing wages
Are NFTs the saviours of creativity?
Are NFTs the answer to a sustainable creative career, or the province of get-rich-quick crypto bros? Designer Alex Trochut and the founders of NFT consultancy New Pavilion discuss the highs and lows of a rapidly growing medium
Jam Dong’s textured illustrations are inspired by science and nature
The Shanghai-born, Boston-based illustrator aims to capture the eureka moments of everyday life in her distinctive artworks
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music