Purple hued illustration of two rows of washing machines

Should we be worried about AI washing?

There are concerns that brands, agencies and creatives aren’t disclosing where they’ve used AI. Yet as companies increasingly see the technology as a business selling point, is it also possible that some are actually overexaggerating their use and understanding of AI?

How can we learn to trust AI?

The rapid adoption of AI means an increasing number of images we’re exposed to are now being created by these tools. CR examines the public scepticism around AI-generated imagery and what can be done to build trust