Rebranding health and fitness for a new generation
As brands adopt new ways of representing health and fitness, semiotics specialist Julius Colwyn reflects on how health and hedonism converged, and why Gen Z is partly – but not wholly – responsible
As brands adopt new ways of representing health and fitness, semiotics specialist Julius Colwyn reflects on how health and hedonism converged, and why Gen Z is partly – but not wholly – responsible
The events of the past few years have had a significant impact on the creative talent pool and led to much movement in agencies and studios – but what does the future hold?
The blue-and-white ‘lozenge’ is an iconic symbol in the UK and beyond, but is it time for an update, or is the logo still in rude health? Design critic Alice Rawsthorn, St Luke’s ECD Richard Denney, and Nalla Design owner Vicki Young take its pulse
The video for his new track Exotic Contents was created with machine learning specialist Xander Steenbrugge, and sees philosophical writings translated into visuals by AI
How will new ways of designing our bodies and our health, including gene editing, affect our future selves? Lucy McRae explores these concepts in her art, presenting radical sci-fi ideas that are rooted in science fact
A new exhibition, The Beautiful and the Sinister, highlights the relationship between these two elements in Brandt’s work, and examines the influence of Surrealism
Mark Denton is back in an ad agency for the first time in 35 years — as an intern. He’s found the atmosphere to be less competitive and more collaborative: but what does that mean for creativity?
We examine some of the key design considerations that go into making an effective health app – from making the UX as seamless as possible to taking inspiration from out-of-category
In place of a runway show, the fashion label’s new collection was unveiled in a film evoking the mid-noughties reality TV show The Hills
While many ad industry practices have evolved over the years, the pitching process remains a long hours, high stakes exercise. Here, Ben Kay examines the insidious effect it has on agencies, from burnout to ageism
The website, titled I Will Always Be Me, features a digital experience that allows those with motor neurone disease to ‘bank their voice’ in the early stages of the disease
We look at how branding and packaging design are helping CBD products stand out in an ever-changing wellness market