Why the Black community needs richer storytelling

“The Black experience isn’t monolithic,” says A Vibe Called Tech founder Charlene Prempeh, who talks to CR about the need for brands to tell deeper stories about the Black community, and how diversity efforts need to radiate out from creative and marketing teams

The role of workwear in brand building

As companies start taking a more considered approach to uniform design, we look at the vital part it plays in a brand’s identity, plus why the workwear aesthetic is crossing over into fashion and culture more broadly

Black Dice’s career in visuals

Part band, part art project, over the last 25 years Black Dice’s sounds and images have pushed the possibilities of collage and trampled over the loud, joyful line between serious and playful

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How to scale your design business

Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side

Runway finale of the Ganni SS24 fashion week show

Cultivating community with Ganni

The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging

Guinness brand profile

How Guinness embraced social

By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans

Lego Fortnite

How Lego creates meaningful brand experiences

We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike