Talia Cotton on coding and creativity
Designer-coder Talia Cotton discusses how her experiences at agencies such as Pentagram gave her the confidence to set up her eponymous studio, and why creatives need to see more female founders as role models
Wilkinson Sword introduces The Blade Master
A new campaign from ad agency Pablo features sparkling copy and a series of humorous films to introduce a new positioning for the razor brand
The bond between design in Italy and the US
Design agencies Sea and Pentagram have partnered to create a new book on this special relationship, which involved an influential crop of designers between 1950 and 1970
Hanneke Rozemuller on looking beyond your own work
The illustrator talks about how an awareness of what else is being created in your field ultimately helps you make better work; plus how she approaches finding new projects
D&AD announces its 2024 award winners
Four Black Pencils have been awarded this year to entrants from three different continents, with work that has “attempted to have a positive impact on society”
Why are brands telling us how to say their names?
A recent influx of brand campaigns have reminded audiences how to say or spell their names properly. CR looks into the drive behind this and how it’s achieved without alienating the audience
Nike’s new campaign shifts the narrative around refugee athletes
Created by Wieden+Kennedy Amsterdam, the ad recognises the resilience of the IOC Refugee Olympic Team by flipping the loaded question ‘where are you really from?’ on its head
Greenpeace targets unregulated banks in new ad
Greedy bankers are depicted destroying rainforests in the eye-catching film, which is directed by Sil van der Woerd and Jorik Dozy of Studio Birthplace
Why branding is more vital than ever for charities
Having a strong brand is essential for charities hoping to connect with new audiences. But in the era of brand purpose and short attention spans, should they also be looking at consumer brands as their competitors?
How should brands show up on social?
Once seen as an add-on to a campaign, social media is rapidly proving central to a brand’s communications. In the latest episode of our podcast Creativity Sucks!, we examine how to navigate the social wild west
Badal Patel on setting up her own design studio
The US-based creative talks about how setting up Super Spicy Studio has impacted her personal life and what she’s learned about different ways of working
New ad for the Paralympic Games emphasises grit
Created by adam&eveDDB, the ad aims to dispel clichés around the games and highlight the athleticism of the event
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing