The Monthly Interview: Kathy Ryan

After almost four decades at the New York Times Magazine, Kathy Ryan recently stepped down from her role as director of photography. But as CR discovers, she’s far from ready for retirement

Are ads too long?

Our attention spans are shorter than ever, but there’s been a recent crop of ads stretching beyond the usual 60 seconds. We ask a couple of experts if a longer ad can make more impact, how to keep an audience hooked, or whether it’s just too much