Rebranding cricket for a new age
The ECB has been expanding cricket’s horizons with the launch of a new tournament, The Hundred, this year. We look at how it’s been designed to breathe new life into the sport
Wagamama introduces Vegamama, an angry vegan monster
Created by Uncommon, this ad to promote Wagamama’s new plant-based menu is the silliest vegan food ad we’ve seen so far, but that’s also its charm
Rochelle Brock on the importance of being a “size inclusive photographer”
The photographer talks to CR about choosing the stories she wants to tell and why she wants people to recognise themselves in her images
The art of creating a James Bond title sequence
Daniel Kleinman has been the creative mind behind almost every 007 title sequence since the 90s. He discusses his work on Daniel Craig’s final foray in No Time to Die and how he finds the delicate balance between reinvention and homage
Inside Earl of East’s grassroots brand philosophy
From pouring candles on their kitchen worktop to an unwavering belief in physical retail, Earl of East founders Paul Firmin and Niko Dafkos tell CR how they built a thriving lifestyle business
A tasty new look for restaurant review site Zagat
New York-based studio Franklyn is behind the new branding for one of the originators of crowd-sourced, user-generated content and reviews
CR’s top picks for this year’s Festival of Marketing
The Festival of Marketing is almost upon us! From October 18-21 it brings an array of experts, celebrities and generally interesting folks together to share their ideas on the topics of marketing and creativity. Here’s our pick of the talks not to miss
Bruce Gilden’s photos of Japan in the 1990s show a different side to the country
The Magnum photographer spent long stretches of time in Japan between 1995 and 2000, capturing Yakuza gangsters, salarymen and the homeless. A new book brings images from the period together
Giant teddy bears act as bouncers protecting the home in new Ikea ad
Created by Mother ad agency, the new spot is the latest in the long-running Wonderful Everyday campaign from the retailer
Ask Anna: How do I adapt to the real world again?
The reopening of offices and workplaces in the UK can be intimidating and unnerving for many creatives. Our agony aunt Anna Higgs gives some advice on navigating our new world
How a signature motif can make your work stand out
In the competitive world of illustration, adopting a signature motif or icon in your work can help you grow your brand and your career. Here, CR speaks to three illustrators about the benefits and challenges of making one element your trademark
Daytime hotel company Dayuse introduces sunny new branding
DesignStudio has created an uplifting brand identity for Parisian startup Dayuse, a hotel booking site encouraging daytime visitors to hotel spas, restaurants and office spaces
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music