Speedo goes back to its Aussie roots in cheeky new ad
The swimwear brand encourages us to ‘Go Full Speedo’ in a spot that features Stranger Things actor Dacre Montgomery and is a rallying cry to get people swimming
Creative Review’s podcast looks at pitching
The latest episode of Creativity Sucks! is taking on the contentious issue of pitching in the advertising and design industries
PF Flyers returns to its Americana roots in new branding
Creative agency Bokeh has created a nostalgia-infused visual identity for one of America’s original sneaker brands, which dates back to the 1930s
Lynx takes a darkly comic approach to show the power of fragrance
Lola MullenLowe and director duo Lionel Goldstein have created a set of campaign films that add an unexpected twist to the classic Lynx Effect
How PG Tips hopes to redefine itself
The brand’s first campaign since 2016 is aiming to refresh its image. We speak to PG Tips and creative agency Calling about the power of a light touch, and what director Steve McQueen brought to the campaign film
PG Tips returns with an ad by Steve McQueen
The artist and Oscar-winning filmmaker has directed the brand’s first spot since 2016, which stars Top Boy’s Ashley Walters giving himself a pep talk over a brew
Illustrator Black Childish on embracing imperfections
Since making the decision to go freelance last year, Black Childish’s distinctive aesthetic has caught the attention of everyone from WeTransfer to Channel 4
Wes Anderson turns his lens on the world of Montblanc
Featuring a rare appearance from the director himself alongside regular collaborators Rupert Friend and Jason Schwartzman, this charming ad marks the 100th anniversary of the brand’s Meisterstück pen
The Monthly Interview: Jessica Hische
In our latest monthly interview we speak to designer and illustrator Jessica Hische, who has built a hugely successful career spanning commercial work, books and even retail. Here, she reflects on her life and work and how the industry has changed during her career
Is the advertising industry rigged?
House of Oddities was set up to challenge the more problematic elements of the traditional agency model. We speak to its founders about why they think the odds are still stacked against small indie agencies
Journeying through 500 years of Black music in Britain
An expansive exhibition at London’s British Library unpacks Black British music history through archival materials and new commissions, including a five-channel film installation in collaboration with Touching Bass
Bumble reveals new campaign and key changes to its app
The dating app is launching its new design and features with a campaign that addresses the exhausting admin involved in finding a match
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing