An oral history of the London 2012 Olympics branding

As the Tokyo Olympics approaches, we look back at one of the more controversial Olympic identities, Wolff Olins’ London 2012 branding, which prompted a storm of press and public opinion. CEO Sairah Ashman and chairman Brian Boylan remember the project

The role of the sketchbook in creative work

Despite the dominance of digital, the humble sketchbook is still a vital tool in making creative work. Here, we speak to three creatives about how working in a sketchbook is an important part of their process and also their favourite books to work in

How brands and photography are expanding sport

In the past, sport ads and photography were largely focused on men and competitiveness. But recent campaigns and projects have seen a more nuanced way of approaching the subject emerge, with space for women to shine too (with sweat)