New Nike ad celebrates being rubbish at sport
Nike’s new ad is part of a campaign titled Play New, which emphasises the joy of taking part in sport, even if you’re a bit crap at it
Exposure: Rahim Fortune
Art director Gem Fletcher talks to photographer Rahim Fortune about his new book, I can’t stand to see you cry, and his explorations of family and the past during the pandemic
Inside the UK’s biggest content house
Envisioned as Big Brother for the TikTok generation, content houses have become a mecca for influencer marketing in the US. So is the UK ready to follow suit?
Yi Luo’s short explores a day in the life of a woman with her favourite coat
The animation student’s film is a sweet metaphor for the ideal relationship – here, she talks about the process of putting it together
The Guardian celebrates its 200th birthday with a trio of rousing films
Tony Barry directs the films, which feature a montage of striking photographs that highlight the biggest challenges our planet faces
Al Fingers updates his book exploring Clarks shoes in Jamaica
The latest edition of Clarks in Jamaica traces the significance of the shoe brand, which has been dubbed the ‘national shoe of Jamaica’ and referenced in countless reggae and dancehall tracks
Good Reads: Hamam magazine celebrates the art of bathing
The quarterly magazine started out by focusing on history’s greatest healer – the bath – but has since evolved into ‘the magazine of letting go’, according to co-founder and editor-in-chief Ekin Balcıoğlu
A golden era for poster advertising?
Often seen as old-fashioned, print and poster advertising is enjoying something of a renaissance. Our ad correspondent Ben Kay examines what might be driving the change
The Annual 2021: Trends and observations
Last year was dominated by the Covid-19 pandemic, but we also saw a number of other trends and developments emerge in the commercial creative industries. Here, we examine what they might suggest for the future
A new book is delving into a century of all-American toy ads
Written by Steven Heller, the book traces the fascinating story of the 20th century toy boom, as well as addressing the industry’s chequered past when it comes to issues such as perpetuating gender stereotypes
The changing face of the car industry
The car sector is going through a period of enormous change – in everything from product design to branding. Here, Patrick Burgoyne explores the wonders of a battery-powered future
Work Will Set You Free is a carefully orchestrated glimpse of North Korean life
Images of pastel-coloured Pyongyang subways and synchronised gymnastics performances are all part of photographer Ted Lau’s efforts to uncover everyday life in the country – now brought together in a book published by Daylight
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music