Have brands given up on International Women’s Day?
Only a couple of years ago, IWD was seen as a prime marketing opportunity for brands to pledge their allegiance to womenkind. Yet this year we’ve seen barely any big campaigns – why?
Only a couple of years ago, IWD was seen as a prime marketing opportunity for brands to pledge their allegiance to womenkind. Yet this year we’ve seen barely any big campaigns – why?
With TV comedy experiencing a boom time, channels are in stiff competition to attract viewers. Emily Gosling talks to creatives and marketers from across broadcasting and streaming to find out how they draw in the audiences
Three small book publishers talk about why they started, what impact the pandemic has had on their businesses and how they’ve adapted
The photographer’s new book In Plain Air features images from her decade-long series, which finds the calm amid the chaos in Prospect Park
Maisie Benson and Holly Kielty have designed a set of guerrilla stickers that pop up in strategic locations around supermarkets, reminding shoppers to add a few items for their local food bank
The Power of Advertising is an online exhibition exploring five modern artists’ early beginnings in advertising, graphic design and signpainting
Writer and author Mat Groom shares the story behind his parallel careers in branding and comic books, including the unexpected connections between the two and his thoughts on the rise in side hustles
Art director Gem Fletcher showcases the photography of Miranda Barnes, whose work is rooted in social justice and examining narratives of Black life
Working with Adam Lenox on his new music project Zouj, Impler’s animated video tells the story of a character toeing the line between two contrasting worlds
Black and white illustrations and a sun-like orange symbol emphasise the positive, personal impact of people’s individual money transfers, adding consistency to the brand’s formerly mixed messaging and visuals
Shot over the course of six years, Kristin Bedford’s Cruise Night series saw her attend everything from car shows to the weddings and funerals of the individuals who make up the city’s lowrider community
The New Yorker creative director talks about his first job in the industry and how to avoid predictability in editorial design