Stylish new McDonald’s ads promote home delivery service
The fast food brand isn’t mentioned by name in the posters, which instead rely on the power of its golden arches branding
How Calm created a billion dollar wellness app
Apps have gone from digital curiosities to big business, and the market has never been more competitive. Calm creative director Andrew Schapiro tells CR how great design, user feedback and a sprinkling of ‘whimsy’ is key to the company’s success
Is it time for a radical simplification of digital design?
Digital platforms designed to hijack attention and bloated with features are doing little for people’s collective wellbeing, but is it too late to embrace a more simple, human approach?
Change the Ref’s unsettling postcards highlight the need for gun reform
The non-profit’s new campaign, Shamecards, plays on the notoriety of US towns and cities that have been the home of mass shootings to create a series of souvenir-inspired postcards
Poster project MakingIt21 shares positivity and wisdom from the industry
David Moloney has designed 21 typographic posters using quotes, advice and reminders from 21 creative experts for those who need it most
Among Equals’ playful rebrand for family-focused cybersecurity service
The rebrand brings a warm character to the newly renamed Just Ask Max, which guides parents through everything from scams to screen time
The future of virtual influencers
We speak to the creatives behind Gen Z icon Lil Miquela and the first virtual influencer to age over time, Sylvia, about the process of bringing them to life – and why the virtual influencer industry needs a rethink
Nick Meyer on creating a project that’s close to home
The photographer talks to us about his new book The Local, a personal reckoning with the realities of his hometown in Western Massachusetts caught between affluence and poverty
Aardman addresses young people’s mental health with animated films
The creators of Wallace & Gromit have launched a campaign exploring mental health challenges including loneliness and the negative effects of social media
Leandro Assis uses his design work to express what’s important to him
Assis uses bold lettering and designs to create meaningful work for clients such as Nike, Snapchat, Facebook and Ru Paul’s Drag Race
Inside ACMI’s ambitious museum design
As Melbourne’s newly revamped screen culture museum reopens, we talk to chief experience officer Seb Chan about building a multiplatform experience that straddles analogue and digital
McDonald’s launches playful redesign of its packaging
In a bid to simplify and modernise its packaging, Pearlfisher opted to highlight the fast food chain’s well-known menu using graphic illustrations
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music