Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
Launched to coincide with World Suicide Prevention Day, the new campaign features an installation of thousands of balloons representing the young lives lost to suicide in the UK in the past decade
The beloved New York institution has a new identity created with the help of local design studio Other Means
Online fashion and lifestyle retailer Zalando has launched its new brand positioning with a campaign called What Do I Wear? created by Wieden+Kennedy Amsterdam
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
Birkenstock’s chief communications officer explains why the multi-billion-dollar brand has never needed a marketing department in its 250-year history
Set, costume and production designer Shona Heath’s enchanting, versatile vision stretches across many forms. Here, she shares the surprises and sacrifices of this line of work
In Meanwhile’s first piece of work for the brand, the agency is aiming to shake up the stale bingo sector with help from comedy music group The Midnight Beast
Wayne Deakin, global principal at Wolff Olins, reports from the recent Mad Stars festival in South Korea where he found inspiration, innovation and exciting creativity
Four photographers shot behind the scenes of the V&A’s major collection move into its new site at V&A East Storehouse
US-based experiential company verb is adept at creating unusual, fun and experimental moments for brands from Airbnb to Amazon. It’s time everyone knew their name
Design consultancy Rounded has worked with Campaign for Nuclear Disarmament on a new identity, including an evolution of the now iconic peace symbol that was designed for the organisation in 1958
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing