Are creatives out of touch

Are creatives out of touch?

The advertising and design industries have long been criticised for not engaging enough with real people. But have growing geopolitical differences and national lockdowns made divides even more pronounced?

Could coronavirus spell the end of the big agency?

Is the ongoing crisis the death knell for major creative agencies, or is this a chance to embrace change and create happier clients and colleagues along the way? Stuart Davis, former COD at M&C Saatchi, explains why this is a now or never moment