Frontify
The trick to pushing creative limits without losing control
How to balance rule-breaking creativity with the need for measurable performance and brand governance, according to insights from a new report on The Future of Creativity.
Colgate celebrates imperfect smiles in new ad
After years of championing gleaming white, perfectly straight teeth, the dental brand is now embracing the beauty of gaps
What happened to NFTs?
Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments
Dawn Baillie’s famous movie posters go on display
The Anatomy of a Movie Poster exhibition brings together the award-winning designer’s portfolio of posters for films including The Silence of the Lambs, Little Miss Sunshine, and The Grand Budapest Hotel
Andrex tells us to ‘Get Comfortable’ in toilet taboo-breaking ad
Created by FCB London and directed by Andreas Nilsson, the spot encourages people to have a healthy relationship with their everyday bodily functions
Avios’ ad shows how easy it is to collect loyalty points
With the help of a James Bond stunt coordinator, the new spot by Uncommon shows how collecting Avios points is a walk in the park – or rather a glide over the water
How brand experiences can grow connections
Content designer Rosie Wanek, who recently worked on the Home of Carlsberg experience, talks about the value of brand experiences and the elements needed to make them successful, plus how they’ve shifted focus over the years
Janine Wiedel’s book documents the last days of British industry
Originally presented as an exhibition at the end of the 1970s, Wiedel’s atmospheric images taken inside West Midlands factories are being revived in book form
A new show revisits the glory days of iconic fashion brand Biba
From ‘high-class debs’ to ‘high-street girls’, Biba was adored by many in its heyday. A new exhibition in London examines the lasting influence of the brand and the legacy of its founder
How dull creative is failing sustainability
Brands offering boring messages about sustainability are missing the opportunity to create real change, says Pippa Morris, head of strategy, Revolt
Tracing the influence of prolific art director Alexey Brodovitch
An exhibition and accompanying monograph sheds light on the work of the photographer, designer and art director, who transformed the pages of Harper’s Bazaar over nearly a quarter of a century
Why brand language matters
Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music