Becoming a B Corp

B Corporations balance business with profit and have a legal obligation to consider how their practices affect those who work with them and the environment. But how do you become one? Danny Miller, co-founder of design agency Human After All, talks us through the process

The great logo debate

We’ve recently seen the launch of two major event logos – for the LA 2028 Olympics and the Osaka Expo 2025. The identities have received both jeers and cheers – here we examine why logos evoke such heated debate, and what it says about our relationship with design

Selling a greener future

Creative campaigns are increasingly used by environmental groups to promote a greener way of life – but are bandwagon-jumping brands diluting the message? Aimée McLaughlin speaks to Greenpeace, Extinction Rebellion and Mother about the role of advertising in sustainability

Exposure: Erik Carter

In this instalment of Exposure, CR’s column showcasing the work of up-and-coming photographers, art director Gem Fletcher examines Erik Carter, whose imagemaking centres on Black queer love – including platonic love, friendship and partnership

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Image: Shutterstock

How to scale your design business

Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side

Runway finale of the Ganni SS24 fashion week show

Cultivating community with Ganni

The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging

Guinness brand profile

How Guinness embraced social

By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans

Lego Fortnite

How Lego creates meaningful brand experiences

We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike