Why we need to change how we measure success in branding design
Our current methods for evaluating new branding design tend towards the shallow and immediate, says Paul Stafford, co-founder and CEO at Design Studio. Here’s what needs to change
Our current methods for evaluating new branding design tend towards the shallow and immediate, says Paul Stafford, co-founder and CEO at Design Studio. Here’s what needs to change
Created as a multi-brand campaign for a selection of Canadian toilet paper, kitchen towel and tissue brands, the spot viscerally demonstrates just how much wiping up us humans require during our lives
Illustrator Ellie Childs is one of the ten creatives we’ve selected to feature in our annual Gradwatch showcase, where we put the spotlight on the art and design grads who we feel are producing outstanding creative work
With a wave of new signage and wayfinding popping up in the wake of coronavirus, CR investigates what it takes to strike the balance between alarm and reassurance
Selfridges’ futuristic campaign saw products showcased in virtual worlds, dreamt up by digital artists, offering an unusual take on traditional direct response ads
In this series we ask leading creatives to talk about what projects or events kickstarted their careers. Here, artist Jon Burgerman, who has a fondness for googly eyes, talks about how his move to New York City led to a breakthrough in his practice
Designer Annie Kobyluch is one of the ten creatives we’ve selected to feature in our annual Gradwatch showcase, where we put the spotlight on the art and design grads who we feel are producing outstanding creative work
Continuing our series exploring what creatives would change about their industries, we speak to Pentagram partner Eddie Opara about anti-racism, the problem with working digitally, and having a more transparent relationship with clients
DesignStudio has created the branding for the League of Legends European Championship, which aims to build a sense of community in light of lockdown measures
Fortnite creator Epic Games has turned to parody in its battle with Apple, releasing a remix of the brand’s classic 1984 ad
Artists were asked to explore water and health in their designs, which have been whittled down to 12 finalists by a panel including Grayson Perry and Jean Jullien
The co-founder and CCO of Uxus highlights the ways in which retail brands need to consider how the pandemic has impacted their consumers and what they can do to engage with them