TikTok has become the go-to destination for people looking for fun, entertaining and inspiring short-form videos. But how can advertisers make the most of the app? In the second instalment of our partnership series, we explore how brands from Balenciaga to Mercedes-Benz and Converse are using TikTok to drive engagement, raise awareness and reach new audiences, and offer some advice for those who are new to the platform
As brands and agencies get to grips with the new reality of producing ads in lockdown, CR investigates the challenge of homemade advertising and the ways it might change the industry in the long run
As part of The Lowdown, a new series of content from Xeim’s brands, CR’s editor Eliza Williams was in conversation with Grey London CCO Laura Jordan Bambach and Michele Oliver, Global Marketing VP at Mars. You can listen to their chat here
The BFI and Bloomsbury have teamed up for the relaunch of the BFI Film Classics book series, which features reimagined covers honouring iconic movies including 2001: A Space Odyssey, The Big Lebowski and Spirited Away
As Killer Mike and El-P release their fourth album as rap duo Run The Jewels, we speak to long-time collaborators Tim Saccenti and Nicholas Gazin about how the band’s ‘stick-up’ hands logo has become one of the music world’s most recognisable emblems
Our On Brief project pairs creative talent with startups, non-profits and community groups to create scroll-stopping visuals for Facebook and Instagram. Here we take a look at Hannah Jacobs’ collaboration with Museum of Happiness
Created by McCann Bristol and starring Maxine Peake as a victim of domestic abuse, the short film coincides with a 66% increase in demand for Refuge’s helpline amid the pandemic
With the rise of online learning portals, there are opportunities for creatives to make a decent side career by sharing their skills. Lisa Hassell looks into the the best way to get involved
Café Royal Books releases an astounding 70 books a year. Here, founder Craig Atkinson explains why he wanted the publishing house to be a home for British documentary photography and undiscovered talent
The killing of George Floyd has prompted demonstrations across the world and an outpouring of anger from across the creative industries against racism. Here, we collate some of the most powerful resources and responses
The illustrator breaks down complex topics into conceptual editorial illustrations that reference vintage children’s books and California in the 60s and 70s
As we tentatively begin to emerge from lockdown, climate change activism group Extinction Rebellion asks us to evaluate what we are returning to
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music