New Nike spot parallels sports resilience and hope with our challenging times
Titled Never Too Far Down, the LeBron James-narrated spot features epic sports comeback stories to offer hope and inspiration
What we can learn from New Zealand’s Covid-19 messaging
New Zealand has been leading the way in the fight against coronavirus with its simple but powerful communications strategy, which focuses on bringing its people together. We look at how it got the rhetoric so right, and whether countries like the UK should be following its example
Chloe Cushman’s striking illustrations are filled with nuance
The Toronto-based illustrator discusses how writing and literature have informed her practice, why illustration is as much about ideas as rendering, and why she “just can’t turn down a good face” when approached for portrait commissions
Bill Posters creates deepfake music video for Lil Uzi Vert
The video, for track Whassup, aims to parody life under lockdown and ‘stars’ celebrities from Donald Trump to Rihanna, Elon Musk to Oprah Winfrey, before even the Queen pops in to say hi
TikTok
Creativity on TikTok: What the world’s most downloaded video app offers brands
In the first part of our partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans, we look at the key information you need to know about what the platform does, what sets it apart and what ad formats you can already buy today
The role of museums during the pandemic
One way that museums have been acknowledging the monumental impact of Covid-19 is through collecting the creative work that’s been made during this time. CR speaks to the institutions making it happen
London Shuffle Club’s identity is all about the Miami pinks and blues
It may not be possible to visit right now, but the UK’s first shuffleboard club is banking on pastel-tinted interiors and a playful visual identity to get people eventually trying the sport
Colorado’s Olympic museum debuts its ‘abstract flame’ logo
Chermayeff & Geismar & Haviv designed the identity for the United States Olympic & Paralympic Museum, incorporating the classic colours of the games as well as the diamond-patterned façade of the building
ITV asks us to reach out in new mental health campaign
As part of the network’s ongoing Britain Get Talking campaign, Uncommon Creative Studio has created a series of spots that tap into the awkwardness of striking up new conversations in lockdown
Live Life Give Life’s new ad shows the human side of organ donation
Directed by Daniel Stankler, Let Love Live On takes viewers on a colourful animated journey through a land where everyone wears heart-shaped jetpacks
How will coronavirus change events?
With the pandemic making large gatherings impossible, brands, festivals and cultural institutions have been planning online alternatives. We explore how creatives and organisers are responding to the crisis, and whether it could inspire new kinds of digital experiences
Seize the Awkward’s new ad is helping young people talk about mental health
To coincide with Mental Heath Awareness Month, Ad Council, JED and the American Foundation for Suicide Prevention have released a refreshingly frank music video to kickstart conversations during lockdown
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music