Welcome to the wild world of Yonk
Based in the Netherlands, the artist duo behind Yonk are creating magical sculptural worlds using VR tools, and sharing their techniques with fans and clients as they go
Paris 2024 reveals poster campaign for Olympic and Paralympic Games
Parisian artist Ugo Gattoni has illustrated the richly detailed Olympic and Paralympic posters, which join together to create a diptych for the first time in the history of the Games
New adidas social campaign removes the pressure of sporting success
Directed by Jess Kohl, the trio of short films take an unconventional approach to documenting young athletes from the worlds of football, tennis and basketball
Tubi’s refresh evokes a rabbit hole of entertainment
The ad-supported streaming service has revealed a new visual and sonic identity that captures the brand’s eccentric character
The evolution of cross-cultural design
We look at how brands are increasingly using design to engage with different cultures and communities around the world, and why there’s no room for cultural faux pas anymore
Eastpak finds inspiration in cosplay for latest campaign
Creative agency Mutant is behind the new ads, which aim to emphasise the brand’s playful side
New promo for Joshua vs Ngannou fight channels Street Fighter
Created by BigTime Creative Shop, the trailer for the upcoming fight features the boxers facing-off in an ‘all-out brawl’ in the style of the classic video game
The Future Issue of Creative Review is out now!
The Spring 2024 issue of the magazine dives headfirst into the technologies shaping creativity and culture, as well as how brands and agencies can manage handling the past while readying themselves for the future
Why One Day’s success is a testament to the value of research
Sharice Babakhani discusses her work in the graphics department for Netflix’s new adaption of One Day, and how the experience has fed back into her day job as a creative researcher for commercials
Fromm Studio’s debut show weaves together folklore and digital
Held at Mother London’s exhibition space, the artist duo present a collection of moving images and 3D-printed ceramic sculptures set in a fictional kingdom
Is cursive type coming back?
Phil Garnham, executive creative director at Monotype, discusses the beauty of cursive type, the connotations these fonts have, and how technology is being used to make them more contemporary
The rise of Gen Alpha
Watch out Gen Z, there’s a new generation in town, with a whole new set of expectations of how the world should be. Here’s a snapshot of what brands need to think about to get ahead
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing