The Creative Review Archive: A Special Offer

YOUR FREE ACCESS TO THE CREATIVE REVIEW ARCHIVE For one week only, access the digital archive for free and search every single issue of the magazine ever printed, from the very first to the very latest. The CR archive offers an unparalleled view of the ways in which the creative industries have changed over the […]

Trying to demystify memes? Don’t.

Brands may long for the success achieved on social by memes. But while they can learn from their magic, trying to replicate them is a step too far, says Ayoade Zahrah Bamgboye, strategic planner at Grey London

How I Work: Michael Lee, Oatly creative director

Oat drink brand Oatly is at the forefront of the plant-based revolution – and it has divided audiences in the process. Creative director Michael Lee talks to us about working in this landscape, building a voice founded upon Swedish humility, and embracing noise