What’s in a name?
As a series of mergers have seen the demise of once-cherished names from agency and studio doors, we ask what legacy means in the industry today
Exposure: Ashley Markle
Gem Fletcher talks to the photographer about her process, in which she works with family members to examine their complex relationships, challenging all participants to face up to uncomfortable truths
High Tide refreshes an iconic NYC bagel brand
H&H Bagels, a veritable institution in New York City, undergoes a facelift courtesy of local designers, and huge fans of the brand, High Tide
Trend forecasting is dusty
The industry is broken, as brands and institutions alike battle to keep up with TikTok’s fast culture. Does this mean the death of trends?
In-House Agency Leaders Club
Ideas and how to have, sell and protect them
A new book by Martin Homent, Citi’s in-house creative director, brings together his decades of experience in a compendium of more than 70 “tips, tricks and principles to help you create great work every day”
B&Q’s new ad aims to silence the doubters
The new brand film is a call to arms for hesitant home improvers to ignore the voice that says they’re not capable of the job
Bringing Larry Fink’s legacy to life
We speak to curator Holly Hay about working with the late photographer on a digital retrospective of his work, plus what the experience has taught her about blockchain’s broader potential
Why brands need to converse, not just tell
In an extract from a new book by Turner Duckworth and Gyles Lingwood, published by Phaidon, creative strategist Daniel D’Arcy argues why brands need to build a reciprocal relationship with their audience, rather than a linear one
Has AR reached a creative tipping point?
While augmented reality is already ubiquitous in the realms of social and gaming, brands are only just beginning to scratch the surface of the tech’s potential to transform our daily lives
New McDonald’s campaign pays homage to its place in anime culture
The integrated campaign will explore the cult of WcDonald’s through an IRL dining experience, manga-inspired packaging designs and even an anime series developed with Studio Pierrot
Inside the design of American Fiction
The Oscar-nominated movie satirises the publishing world and its biases, and features a series of book covers created by real-life book designer Catherine Casalino. She talks to us about the process of working on the film
Hinge’s anti-screen time guide resembles an iPhone
As the loneliness epidemic rages on, the dating app has created a free, phone-shaped resource filled with ideas to unplug from tech and make real world connections
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing