McDonald’s Canada launches confetti-inspired campaign
Created to celebrate the opening of new and renovated McDonald’s restaurants in Canada, the visuals feature classic menu items in the form of bursts of confetti
Created to celebrate the opening of new and renovated McDonald’s restaurants in Canada, the visuals feature classic menu items in the form of bursts of confetti
The campaign is a timely reminder to frustrated customers when morale over the state of the UK’s rail services feels at an all-time low
The culture wars are seeing diversity initiatives come under attack, but creative agencies are making tangible steps towards improvement, says Asad Dhunna, founder of the Unmistakables. We asked him what comes next
Based in the Netherlands, the artist duo behind Yonk are creating magical sculptural worlds using VR tools, and sharing their techniques with fans and clients as they go
Parisian artist Ugo Gattoni has illustrated the richly detailed Olympic and Paralympic posters, which join together to create a diptych for the first time in the history of the Games
Directed by Jess Kohl, the trio of short films take an unconventional approach to documenting young athletes from the worlds of football, tennis and basketball
The ad-supported streaming service has revealed a new visual and sonic identity that captures the brand’s eccentric character
We look at how brands are increasingly using design to engage with different cultures and communities around the world, and why there’s no room for cultural faux pas anymore
Creative agency Mutant is behind the new ads, which aim to emphasise the brand’s playful side
Created by BigTime Creative Shop, the trailer for the upcoming fight features the boxers facing-off in an ‘all-out brawl’ in the style of the classic video game
The Spring 2024 issue of the magazine dives headfirst into the technologies shaping creativity and culture, as well as how brands and agencies can manage handling the past while readying themselves for the future
Sharice Babakhani discusses her work in the graphics department for Netflix’s new adaption of One Day, and how the experience has fed back into her day job as a creative researcher for commercials