How Covid-19 prompted a return of the poster

Creatives around the world have been producing posters in response to the Covid-19 crisis. We take a look at some innovative examples from Leeds, New York and Amsterdam, and explore how posters became an important tool for sharing information and lifting people’s spirits

Ben Kay on why context matters

With so many options for where your ad might sit today, it can be hard to predict the context of how the audience will see it. But, as Ben Kay points out, this info can be vital for how you make it

In praise of judging

As coronavirus wreaks havoc with this year’s creative award shows, D&AD CEO Patrick Burgoyne reflects on why judging matters, if done well

Perry Nightingale on the unknown

In our digital world, it is unusual to find ourselves in unknown territory. Yet, as proven recently, our systems don’t always have all the answers. Which can be a good thing, says WPP’s creative AI lead Perry Nightingale

Reimagining Normal People for the small screen

As Sally Rooney’s bestselling novel gets a TV adaption, director Lenny Abrahamson discusses the challenges of translating the book’s intense emotions and internal monologues to a visual medium, and rethinking the way teenage relationships are portrayed on screen

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How to scale your design business

Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side

Runway finale of the Ganni SS24 fashion week show

Cultivating community with Ganni

The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging

Guinness brand profile

How Guinness embraced social

By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans

Lego Fortnite

How Lego creates meaningful brand experiences

We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike