CR’s pick of the 2024 Super Bowl ads
Celebrities and lols are the predominant trends at this year’s Super Bowl, with star turns from everyone from Beyoncé to the Beckhams, Tina Fey to Michael Cera
Agency creatives come together to advocate for nature
Talent drafted in from UK agencies have created five campaigns that seek to put a different spin on environmental communications through the language of gaming, fashion, eroticism and more
Why form should follow feeling, not function
AI will give brands the opportunity to create personalised, human-centred experiences for audiences, generating love and loyalty. Here, R/GA UK’s Kyle Wheeler explains how brands can prepare for the next level of customer experience
Meet the judges for the Creative Review Annual Awards 2024
Enter by February 16 to showcase your work to experts from the worlds of advertising, marketing and design, as well as CR’s global audience of over three million
Gordon Brown offers a rallying cry to brands to help those in poverty
Speaking at Lead in London, a one-day event organised by the UK Advertising Association, Brown called on brands to work with charities to create a “coalition of compassion” to support those in need
A fashion-forward identity for luxury pet brand Lunge
Porto Rocha has given the brand an identity that captures the unbridled energy of city dogs – and the slick fashion sense of their owners
Label-less packaging: gimmick or effective?
In a move towards sustainability, Sprite recently announced it would remove labels from its bottles in a UK trial. CR speaks to a handful of experts about the risk to brand recognition, and whether these initiatives actually make a difference or whether it’s just a good bit of PR
Today is the final, final, final day to enter the Annual Awards!
Get your entries in by 5.30pm today, February 16, to be in with a chance of being part of this year’s Annual Awards showcase
Watch some literally iconic films in ASCII
Art collective Mschf have launched a project allowing people to stream movies in text characters via computer command terminals
A new exhibition reflects on photography during conflict
Foam museum in Amsterdam is examining the role of image-making amid war and conflict with a group show and an accompanying panel event
Why we need to embrace the blur
Unpredictable times can create a desire for control and order, but this results in blandness when it comes to design and advertising, says Wolff Olins’ Wayne Deakin. Instead we need to engage with the chaos
How nostalgia will drive typography in 2024
In the year ahead, we’ll be seeing more typefaces born out of looking back, according to Monotype’s 2024 Type Trends Report. We speak to two of the report’s contributors about how designers are reflecting present anxieties and pining for the past via typography
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing