So Satisfying’s new look taps into our ASMR obsession
Brand agency Vault49 was tasked with translating the brain tingling quality of viral ASMR content into a visual identity for the media company
JKR unveils funk-inspired branding for energy drink Hustle
Hustle’s energetic new branding, created by Jones Knowles Ritchie, revolves around a squidgy new typeface that takes cues from the funk era
Tallulah Fontaine’s charming editorial illustrations
From cowboys to orcas, Tallulah Fontaine’s commissions vary in subject but she manages to inject warmth and tenderness into everything she does
The Old Spice guy is back – and he’s brought his son along too
Just in time for his 10th anniversary, Old Spice guy has returned, and this time he’s sharing grooming tips with his son, Keith Powers
SK-II’s approach to beauty is anything but boring
James Corden isn’t the most obvious choice as brand ambassador for a Japanese skincare range, but SK-II has proven that beauty and humour don’t have to be mutually exclusive. We speak to CEO Sandeep Seth about the brand’s refreshingly playful ethos
Can banking apps change our spending habits?
NatWest has launched a new digital banking service, Bó, which aims to help people spend less and save more. We explore how the brand was created – and what its launch tells us about the future of banking
DK strips it back to the bare minimum for its new visual identity
DK (the publishing company formerly known as Dorling Kindersley) has ditched its 3D book logo in favour of a pared-back version of the symbol as part of an identity update by Pentagram
A career in fonts
It’s January, and time for clear out. For our design correspondent Daniel Benneworth-Gray this means tackling the reams and reams of fonts that are clogging up his computer. Surprisingly, the job turns into something of a trip down memory lane
The Economist’s latest campaign reacts to trying times
The billboard campaign harks back to AMV BBDO’s famous red and white ads for the publication, serving to remind its audience that good journalism is more important than ever
How Palace grew up with a grin on its face
The skateboarding brand has broadened its appeal, attracting everyone from the halfpipe to the runway to the football pitch, but it’s still held onto its playful spirit. We talk to MPC’s Richard Skinner about creating fun ads for the brand, even as the stakes get higher
David Lynch interrogates a monkey in surreal detective short
The seminal filmmaker goes head to head with a furry felon, which leaves us all wondering: what did Jack do?
Creating the intense world of Uncut Gems
Production designer and repeat Safdie Brothers collaborator Sam Lisenco talks to us about gaining trust in Manhattan’s insular Diamond District, reinforcing Adam Sandler’s character through design, and how the film became a love letter to a disappearing New York
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music