As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry
The work of designer Dan Reisinger, who died last year, had a significant impact on his adopted home of Israel. Here Naomi Games, daughter of iconic British designer Abram Games – who taught Reisinger – looks back at his life and influence
Esports have rapidly evolved into a billion dollar industry, but it’s still often deemed the “wild west” for brands. We speak to experts from Copa90 and 72andSunny Amsterdam about why it’s such a complex landscape, and what potential opportunities and pitfalls brands need to look out for
Daniel Craig reprises his James Bond role in a Heineken advert that shows him as a little less than his usual polished self
We explore the trends and issues that are shaping toy and game design – and what these tell us about the times we live in
The bank is hoping to regain its challenger status with a campaign that taps into our anxieties around money. But does its new positioning make sense?
The Wallace and Gromit animators lend their instantly recognisable style to a new Greenpeace ad, which drives home the various threats facing a family of turtles voiced by Olivia Colman, Helen Mirren and more
Designing toys has become a seamless part of Gary Card’s practice, which has brought him dream collaborations and a host of weird and wonderful characters
Five years after the campaign first launched, This Girl Can returns with a new ad showing a fuller picture of exercise and sport – cramps, childcare, eye rolls and all
Directed by Theodore Melfi, the poignant film tells the story of three generations of women coming together to mark Chinese New Year
The days of wandering down the aisles of Toys “R” Us are long gone, replaced by a new breed of shop that’s catering to kids’ digital dependence and need for new experiences. We find out what it takes to make a modern toy store
The use of ASMR (sound effects that create a deeply immersive experience) by brands and marketers rocketed last year. But is it just a fad or can the trend develop into something more meaningful? Here, Anne-Laure Pingreoun of Alter-Projects argues it can
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music