How do you build a brand from scratch?
CR speaks to creative agency Sunshine about how their all-in approach to building brands has allowed them to tell stories and create businesses with longevity
Octopus Legacy on changing how we talk about death
As Octopus Legacy reveals its new branding, we speak to the brand and agency partner Sonder & Tell about how it’s breathing new life into the death industry
Gustini’s identity offers a taste of la dolce vita
Koto’s refreshed identity and ecommerce site for the food marketplace take inspiration from Italian cuisine and sunny climes
Jerry L Thompson’s Coney Island photos head to London
The photographer’s images of Coney Island taken during the 1970s are being shown together for the first time
Apple celebrates Chinese New Year with a film about identity
Shot on iPhone, Apple welcomes the Year of the Dragon by telling the story of a young girl with the ability to shapeshift in a short created by TBWA\Media Arts Lab Shanghai
Switchboard marks 50 years with brand refresh
After half a century of supporting the LGBTQIA+ community, UK helpline Switchboard is setting itself up for the future with a new visual identity that references its historic badges
Designing reverent spaces in a tech driven future
Our reliance on personal tech means an increasingly irreverent, digital public life. But how can technology help aid us to design reverent spaces for meditation and remembrance? Jonathan Cohen, director of technology at experience design studio G&A, offers some ideas
New NSPCC ad emphasises the wider purpose of the charity
While best known for its work in keeping children safe, the new spot starring T’Nia Miller highlights the other services the NSPCC offers to parents
Justice: Visions of Hyperdrama
As legendary French electro duo Justice ready their long-awaited fourth studio album, Hyperdrama, for release this April, their creative team reflect on re-working their iconic cross emblem for a new era
Exposure: Sara Messinger
US photographer Sara Messinger talks about the power of teenagers to Gem Fletcher, plus explains how switching from soccer to photography changed her approach to life
In-House Agency Leaders Club
Brand v content: how to ensure peace breaks out
David Granger, director at Arc & Foundry Creative, has seen first-hand how in-house brand and content teams can – occasionally – come to blows. But how do you keep things on track and ensure peace breaks out between the two parties?
Luigi Ghirri’s photographic study of a very little Italy
Reality and illusion collide in a new book of Ghirri’s photographs taken in an Italian miniature park, where he established his enduring themes of ambiguity and artifice
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing