What is a word, exactly?

In an exclusive piece for Creative Review, Pentagram’s Naresh Ramchandani and his colleagues Zuki Sedgley and Ashley Johnson write about the three words that mean the most to them

How do you translate an ad concept?

Brands and agencies have a track record of stumbling their way through ads for foreign markets. We speak to W+K Amsterdam MD Blake Harrop and ECD Eric Quennoy about getting humour right and why it’s not a case of translating words but ideas