Wieden+Kennedy London’s latest ad for Coca-Cola stars a giant tongue
The summer campaign reminds viewers what tasting a Coca-Cola for the first time is like with this surreal yet fun spot
How I Get Ideas: Sound Designer Yuri Suzuki
The sound designer and recent Pentagram addition gets his ideas from a surprising array of places, whether that’s the latest Marvel blockbuster or the scribblings in his personal collection of Moleskine notebooks he has built up over the past decade
House of Commons gets an updated visual identity
Branding agency SomeOne ushered in the House’s first visual upgrade in ten years, with a newly aligned focus on digital touchpoints
On the art, science and politics of predicting the future
How much control over our future do we really have? Perhaps more than we think, says Jordan Harper, CTO of Iris in London, who argues that we should be looking to the future, not the past, to escape the dystopian fears that are being caused by the present
French fries show the way in new McDonald’s ads
TBWA\Paris has created the minimalist, pop-coloured poster campaign, which directs hungry motorists to get their nearest McDonald’s fix
Behind the scenes at Pokémon
Mitsuhiro Arita first began illustrating for Pokémon over two decades ago. He talks to Diane Smyth about his part in helping to create the look and feel of the Pokémon world and why the company still favours a hand-drawn aesthetic
Photographer Arianna Lago on capturing joy, calm and moments of escapism
Here Art Director Gem Fletcher introduces us to the work of London-based fashion and beauty photographer Arianna Lago
ITV brings in the students for its latest idents
The broadcaster’s most recent set of ITV Creates idents are designed by students and graduates, and feature sculptural interpretations of the channel’s logo
Holly Herndon on Spawn and humanising AI
The electronic composer’s latest album Proto sees her team up with her AI ‘child’, Spawn. Speaking at Sónar+D with Mat Dryhurst, Herndon explains the importance of getting your hands dirty on the topic of AI
How I Get Ideas: Creative Director Alex Jenkins
As part of the Nexus Studios Interactive team, Alex Jenkins creates immersive experiences in AR and VR. Here he explains why thinking spatially adds a new level to the ideas process
Should I go into business with my friends or family?
We’ve long been advised not to mix business and pleasure but working with someone you know and love can bring distinct benefits. Here, Sarah Williams of arts consultancy Soho Curious & Co explores the pros and cons
Massive Attack’s Robert Del Naja and Andrew Melchior on creativity and tech
For 30 years, Massive Attack has continued to redefine creativity. Speaking at Sónar+D, Robert Del Naja and the band’s ‘CTO’ Andrew Melchior discuss the connection between machine learning and creativity
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music