On Road’s innovative approach to research

On Road is ditching clichéd, millennial market research spiel for an open and honest dialogue with young consumers. We talk to the studio’s founders about working on Nike’s Nothing Beats a Londoner ad, and why research should never feel transactional

Exposure: Sophie Stafford

Photographer Sophie Stafford speaks to Art Director Gem Fletcher about traveling the world, from Palestine to Seoul, to uncover hidden stories of obscure communities 

Fredrik Tjaerandsen’s fantastical fashion

Fredrik Tjaerandsen’s degree show collection was an Instagram sensation, with balloon-like inflatable garments that combined fashion and performance. We talk to the designer about his work and what he plans to do next

WePresent: Changing perceptions of branded content

As WeTransfer’s editorial website, WePresent, celebrates its first birthday, Editor Rob Alderson reflects on how brands are now less “guarded and precious” in what could be a new era for branded content that evokes a bygone era of long-form journalism

What’s the big idea?

Our advertising correspondent Ben Kay examines what it takes to generate great ad ideas, and the value (or not) of going into the office at 2am