Omse champions British wildlife in identity for budding honey brand
Named after Britain’s native bee, Black Bee Honey is a small beekeeping collective that wants to disrupt the country’s craft honey industry, which is reflected in its branding
How Jeremy Allen White is breaking down boundaries in adland
The Bear actor’s turn for Calvin Klein has ignited wide debate across the ad industry’s favourite social media channel: LinkedIn. Which is a wonderful thing for the health of the industry, says our ad correspondent Ben Kay
Enjoyably silly new ad for the New York Lottery from McCann
A man goes to excessive lengths to prepare to play in the lottery’s new Xtreme Multiplier series of scratch games in this comedic spot
In-House Agency Leaders Club
Succeeding in-house means losing the creative industry ego
In-house creative teams can be sidelined if they are seen to be overbearing or insular, says what3words’ chief creative officer Ivan Pols
Modibodi refreshes period kit with Justyna Green’s illustrations
The illustrator has created a comic strip and sticker set for the kit, which also comes with new packaging adorned with characters from the comic
Alex Khabbazi on trading architecture for visual arts
The artist and designer’s meditative pieces bring together the precision of digital illustration with the tactility of analogue techniques. He talks to us about switching lanes and how he continues to push himself creatively
When rebrands go wrong
From erasing a company’s visual heritage to distracting from broader business problems, we unpack the main reasons why a rebrand may fail
Cadbury reworks Mum’s Birthday ad for 200th anniversary
The brand’s anniversary campaign, Yours for 200 Years, kicks off with a new spot adapted from its touching 2018 ad featuring a young girl and a shopkeeper
What should you do with rejected ideas?
Artist Akiko Stehrenberger, illustrator Tara Anand, ECD Tom Bender, and designer Mark Richardson share their pearls of wisdom about how and when ditched concepts can be rescued
Elena Helfrecht’s ominous photo book retraces family histories
The photographer reflects on intergenerational relationships through rich, mysterious imagery of interiors and objects in her family home
Coffee brand Bettr uses charm to express its sustainable credentials
Created by Singapore-based brand agency Anak, a new rebrand features a set of appealing illustrated characters and humorous copy to articulate the “messy” business of social enterprise
Kyle Berger on championing the still image
The photographer talks to CR about his creative process, and how he’s focusing more on the ‘why’ behind his images rather than just the ‘what’
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing