V&A’s new wayfinding system encourages visitors to get lost
We speak to dn&co about the challenges of creating a wayfinding system on such a large scale, and taking design inspiration from the breadcrumb trail in Hansel and Gretel
W+K London creates “the nation’s most inspirational girl’s bedroom” for Nike
Stickers and posters of leading female footballers plaster the walls of a gallery space-turned-girls bedroom in east London, as part of a Nike campaign to inspire young athletes
Desigual flips logo to show that Forwards is Boring
Stepping away from a sea of uniform brand logos, Desigual literally does a 180 as part of a new rebrand in collaboration with We Are Pi
On the rise of the creative self-help book
The design monograph has been replaced by the design self-help guide as the new stamp of career success. Emily Gosling explores what’s behind this new trend and what it suggests about the industry today
Liam Wong on his journey from gaming to photography
As Ubisoft’s youngest art director Wong worked on some of the world’s biggest video games, but recently gave it all up for freelance life. He discusses pushing himself outside of his comfort zone, and the cityscapes that have inspired his style
Is advertising facing a crisis in creative effectiveness?
A new report by the advertising body IPA suggests that the work that picks up the major gongs at award shows is no longer effective. This should be a stark warning to jurors, says Patrick Burgoyne
How I Get Ideas: Photographer Lydia Whitmore
Lydia Whitmore has built a successful career as a stills photographer, working across fine art, editorial and commercial work. As she launches her own creative agency and branches into other mediums, she talks about how and where she finds inspiration
Meet Kids, the illustrated game that’s also a film and an installation
Crowds of tiny line-drawn people are at the mercy of the player in Kids, which turns group dynamics into a game
Miguel Ángel Camprubi on his bold and playful illustrations
The illustrator’s colourful style has captured the attention of tech giants including Snapchat and Google. He discusses swapping Spain for Amsterdam, and how he brings his cheeky characters to life through animation
Good Reads: NANSEN is celebrating migration one migrant at a time
Born from its editor’s own migration experience moving from New Zealand to Berlin, the latest issue tells the story of the Afro-Portuguese community through the lens of Angolan-born, Lisbon-based musician and writer Kalaf Epalanga
Why comics matter
Our design correspondent Daniel Benneworth-Gray has recently been drawn back into the world of comics. Here he muses on the difference they have made to his life, and his work
Lush: bringing activism to the high street
Lush’s SpyCops campaign was held up as a botched example of brand purpose. But perhaps it was misunderstood. We talk to Ethics Director Hilary Jones about Lush’s radical approach to activism
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music