Greggs: on authenticity and keeping things silly

Bakery chain Greggs is thriving, thanks in no small part to its cheeky approach to branding and marketing. As a part of our Annual 2019 coverage, Emma Tucker finds out why the brand’s no-nonsense attitude works so well

Tate Modern looks to the future

With a new director, the museum that welcomes almost six million visitors a year is launching a series of new initiatives – marking it out as perhaps Britain’s most important artistic organisation. As part of our Annual coverage, we look back at a big year for the space

BBC Creative on making great work in-house

Since its formation in 2016, BBC Creative – the Beeb’s in-house agency – has released a series of striking and beautifully crafted campaigns for the nation’s broadcaster. Eliza Williams talks to ECD, Laurent Simon

How Glossier is shaking up the beauty industry

Glossier is putting traditional beauty retailers to shame with its straight-talking, customer-first approach. As a part of our Annual 2019 coverage, Aimée McLaughlin delves into the rapid rise of millennials’ new favourite beauty brand

How Nike stole this year’s sports brand crown

Turning its focus onto individual cities, such as in its Nothing Beats a Londoner ad, has given Nike a new lease of life this year. As a part of our Annual 2019 coverage, we look at what the brand has been doing right

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How to scale your design business

Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side

Runway finale of the Ganni SS24 fashion week show

Cultivating community with Ganni

The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging

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How Guinness embraced social

By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans

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How Lego creates meaningful brand experiences

We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike