A future without brand purpose

If we’re serious about brands doing less harm and more good in the world, then we need to drop the flawed idea of brand purpose – and retain the good intentions behind it

The future of food

Rethinking the way that we grow, farm and consume food is set to play a huge role in helping us preserve the planet for future generations. But is our aversion to lab grown meats and ‘frankenplants’ holding us back? CR investigates

How Ikea is bringing the smart home to the masses

We’re on the cusp of remotely controlling every aspect of our homes – from heating and lighting down to putting the kettle on for a cuppa. Ikea is chasing that dream with its Home Smart initiative, which is proving that connected devices should put people, not technology, first

Do we need a code of ethics for design?

Designers have come under increasing pressure to consider the ethics and potential impact of their work. But what does this mean in practice – particularly if you’re working for a large corporation?