New Hornbach ad spot lavishes in the illicit smell of sweat
German gardening brand Hornbach and agency Heimat mark the garden season with an inversion of typical DIY advertising
New Audi ad shows that good things come in small packages
The BBH London led campaign film pits the Audi A1 up against the weightier A7 model, as the two cars perform a perfectly synchronised routine in an empty swimming pool
The photographers exposing the Arctic’s “chaos” and climate change
A new exhibition at the Saatchi Gallery in London showcases the photojournalism of Yuri Kozyrev and Kadir van Lohuizen, who have been documenting the changes wrought by climate change on the Arctic region
Turning a side hustle into a business
Tom Evans founded BleepBleeps – a tech startup making connected products for parents – while working in advertising. Here, he shares some advice on taking your side hustle to the next level
Should I work for free?
It’s an eternal issue in the creative industries, and a question that rarely has a simple answer. Here, we get to the bottom of when, if ever, it’s a good idea to work for free, what to watch out for, and what to bear in mind when deciding
Japan’s Olympic story comes full circle with 2020 pictograms
Over 50 years since pictograms were first used at the Tokyo 1964 Olympics, Japanese designer Masaaki Hiromura has created 50 new symbols ahead of next year’s event
Ikea’s ThisAbles campaign focuses on making its furniture more accessible
In an important step for the retailer, some of its best-selling products including the Billy Bookcase and Karlstad Sofa now include optional add-ons that make them easier to use if you have a disability
Travel to fantasy worlds in SNCF’s sci-fi ad campaign
French railway company SNCF is taking passengers on a journey into space with an otherworldly outdoor campaign
Warner’s in-house designer talks us through his work for the new Foals album
Mike Lythgoe talks to CR about his designs for Everything Not Saved Will Be Lost, working with Foals’ lead vocalist Yannis Philippakis, and the importance of cats
Nelly Ben Hayoun on activism and education
The filmmaker, educator and designer talks to CR about her latest project – a feature-length film that explores activism in an era of Brexit, Trump and social media
Director Peter Hedges on new film Ben Is Back
The screenwriter behind About a Boy and What’s Eating Gilbert Grape returns to the cinema as the writer/director of Ben Is Back, starring his son Lucas Hedges as a recovering opioid-addict. He shares his process with Creative Review
How Wanuri Kahiu is shaking up the film industry in Kenya
The filmmaker made headlines recently when her film Rafiki, which is about two girls who fall in love, was banned by the Kenyan authorities. She tells CR about becoming a filmmaker in a family of doctors, and her mission to tell stories that are fun, fierce and frivolous
Creative Review’s Annual Awards 2025 are officially open for entries
One of the most respected and trusted awards for the advertising and design industries are back for 2025. Run, don’t walk to get your entries in before the Early Bird Deadline on 25 October
How to scale your design business
Growth is a dream for many businesses, but it comes with challenges. Daisy Crowder, brand and marketing director at design recruitment agency Craft, offers advice on how to navigate the change and keep staff on side
Cultivating community with Ganni
The Danish luxury fashion label has spearheaded the characterful evolution of Scandi style. Here, chief brand officer Priya Matadeen discusses its approach to collabs, the pressures of being a responsible brand, and how Ganni Girls grew from a hashtag to a badge of belonging
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music