It’s all peachy, according to Pantone’s Colour of the Year 2024
Pantone’s colour forecasting team has introduced the “subtly sensual” Peach Fuzz as a key colour for the coming year
Is originality in branding dead?
We look at how ubiquitous design trends and increasing client pressures have led to the rise of branding déjà vu, and why it’s important for designers to fight against familiarity
Sampha’s mind-bending new music video plays with space and time
We speak to director Saad Moosajee about the creative process behind the promo for Sampha’s latest single Can’t Go Back, which uses techniques as varied as matte painting and glitch processing
Have streaming channels given up on aspirational branding?
As TV entertainment channels have shifted from being desirable to essential, the sector’s branding has gone mainstream too, losing its cultural edge in the process, says Trollbäck + Company’s Mika Saulitis
Bobby Doherty’s still life reveries
The photographer’s new book, Dream About Nothing, presents his curious vignettes of the world, which create surprising contrasts and harmonies with neighbouring images
Coca-Cola launches Christmas campaign identity
The drinks brand has debuted a new design toolkit developed by JKR for festive campaign work, featuring a new typeface by Brody Associates
TikTok
Why TikTok campaigns aren’t just for Christmas
With the right TikTok strategy, your brand can reach a highly engaged audience primed to spend their post-Christmas cash
Who can stake a claim to a photograph?
Five photography practitioners and thinkers have released a timely new book that examines the different kinds of collaboration that go into photographs, raising important questions around authorship and authority
New WWF animation highlights the dangers of fossil fuels
Released to coincide with COP28, the film uses innovative stop motion techniques to deliver its urgent message
How can we do creative education differently?
For our last episode in the current series of CR’s podcast Creativity Sucks! we’re discussing the state of creative education, and specifically how it can be changed for the better
What marketers can learn from drug dealers
This might sound like clickbait, but in fact the illegal drugs trade contains savvy marketers operating at the cutting edge of culture, says We Are Pi ECD Rick Chant
Arsenal and adidas bring Ian Wright’s club memories to life in clothing
The former Arsenal forward has inspired an illustrated three-piece collection designed around his club days, as well as a characterful animated film sharing some pearls of wisdom
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing