Still from the John Lewis Christmas ad 2023 showing a venus flytrap opposite a young boy wearing a wool hat

Is the era of the blockbuster TV ad over?

While a splashy 90-second used to be a sure-fire way for brands to win Christmas or the Super Bowl, the reality of a fragmented media landscape means that even a blockbuster TV ad is just another piece of content now

Dove Unilever Social Media ad

The evolution of brand purpose

This year saw the most enduring trend of the past decade take a bashing, with significant voices in the industry turning against it. But that doesn’t necessarily mean we’ve seen the end of purpose just yet

The rise of motion in design

The use of motion design and animation in brand identities has reached an all-time high. Here, CR looks into what can be achieved by adding movement to projects and what the limitations can be