How to make great experiential ads

The advertising industry has been enamoured with the marketing potential of immersive events, VR and AR for some time now. But how do you make a really effective experiential ad? We spoke to a number of experts to find out

Dong-Ping Wong on designing buildings that give back

Wong’s work spans a water-filtering floating pool in New York, through to weird and wonderful stores for cult streetwear brand Off-White. Here, he discusses the importance of creating experiences through architecture, and why the industry is changing for the better