A pile of cube shaped packaging boxes in a palette of brown, blue and yellow, featuring London Transport Museum packaging

Repackaging the London Transport Museum

Undoubtedly one of the most recognisable visual languages of any transport network, the typefaces and graphic elements of London’s tubes and buses have heavily informed the new look for the London Transport Museum’s retail offering

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Dumb ways to fly

Foolish brand ideas are often surprisingly successful. So let’s take the most stupid ideas seriously and see them soar, says We Are Pi’s Rick Chant