In defence of brand purpose

‘Brand purpose’ that goes no further than the marketing department has been rightly criticised, says Max Ottignon. But a purpose that extends across a whole organisation is vital to a successful brand

Isamaya Ffrench and Filip Custic create surreal visuals for Camper

Camper is well known for its unusual and playful photography. It was named Brand of the Year in our 2016 Photography Annual for its outstanding use of images and Global Creative Director Romaine Kremer has recruited a stellar list of creatives – from makeup artist Isamaya Ffrench to photographer Daniel Sannwald – to produce some striking […]

A fresh look at Rugby

Rugby is a new magazine about, yes, rugby, from the team at content agency Eric. Creative Director Simon Campbell talks us through the magazine’s design and how it’s trying to approach the sport differently

What (and who) makes a great TED talk?

With TED2018 fast approaching, we talk to TED’s Head of Curation Helen Walters (above) about what makes a great TED Talk, how they find their speakers and why they introduced that famous 18-minute rule